What is Search Engine PPC Advertising?
Search engines are often the first place customers visit to begin researching products or services. WSI's Local Ad Works program is a Pay Per Click (PPC) method for positioning advertising in the "Sponsored Links" of the major search engines.
In order for your ad to appear, this method of search engine marketing requires that you, as the advertiser, know to bid on specific search terms (or keywords) and then pay for each click that you receive on your advertisement.
Pay per click is still the only guaranteed method to achieve top rankings. It is true pay for performance. If no one clicks on your ad and goes to your website... you don't pay anything.
- Nearly 30% of all clicks on a search page are to the paid or sponsored listings
- When scanning a search engine results page, 70% of consumers view the top sponsored ads
- 43% of searches are seeking a local merchant to buy offline
What Makes WSI's PPC Management Unique?
With WSI Local Ad Works, we submit your advertising simultaneously to Google, Yahoo, MSN, AOL, Ask, and SuperPages. Together these constitute 98% of all the online searches.
WSI makes it easy for a small business to have an inexpensive and high-quality Internet advertising strategy across all the major search engines. Our service will track your leads, and provide reports detailing the interactions of customers that contact you.
- Call Tracking - Replaces you standard phone number information with a tracking phone numbers. This tracking number is implemented without having to make any modifications to your site or phone system.
- Page Tracking - The system can track and report on what pages the viewer visits.
- Email / Form Tracking - Counts and forwards e-mails and/or completed forms. E-mails and/or forms are forwarded to the proper e-mail address and counted on the reports; e-commerce can also be tracked.
- Keyword Optimization - The campaign automatically optimizes itself by determining which keywords drive viewers who call, submit forms, e-mail, etc. the business.
Are You Managing Your PPC By Yourself?
Don't try to manage a Pay Per Click campaign for your business by yourself. Trust the experts and our powerful software management system, WSI Local Ad Works, to bring the best possible performance to your campaign.
Contact WSI today for more information on how we can simplify this task for you.
Totally Affordable
Our monthly management fees are calculated as a simple 10% of the advertising budget (but not less than $100/month).
That's money well spent when you consider the advantages of getting professional pay-per-click campaign management as well as the time, energy, and frustration you save yourself.